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Our Core Communications Values

We’ve found that it helps to focus on key words in our work – core communications values – that are at the centre of all communications.

  1. Trust – it’s the foundation of all communications. Do you have it?
  2. Relevance – how does your desired outcome of your communications relate to the audiences you’re trying to reach.
  3. Integrity – do you have any? How do you show it without trying to sell it?
  4. Respect – does your communications build relationships with your targeted audiences based on respect for them? Do you listen first and talk second?
  5. Authenticity – are you “real”? Believable?
  6. Collaborative – are you just working to your end – or to the targeted audience’s ends? Can you work together for a common good?
  7. Agility – can you change your plan if opportunities arise spontaneously to your benefit and the benefit of your audiences?
  8. Flexibility – Can you change your objectives to be more effective – even after you come out of the gate? If there is a better way of achieving your objectives, can you change while you’re implementing your communications initiative?
  9. Reconciliation – do your core communications values reflect reconciliation as a key part of strategic and business planning?
  10. Inclusion – where does “inclusion” fit in? Equity? Diversity?

There is a significantly higher risk of communications going sideways these days as communications has become incredibly diversified, less accountable and more inaccurate than ever. There is now more risk of you, your organization and/or your communications being re-framed by opposition groups – of changing the public perception of your organization.

At COUNTERPOINT, our purpose is to help you achieve these core values simply, practically and collaboratively with your communications initiatives.

Contact COUNTERPOINT at 778.888.7868 for more information on our strategic communications services.