Change, Risk, Relevance

COUNTERPOINT Communications has helped organizations deal with crises and challenging communications environments for over 30 years.

A World of Constant Change & Crises

We live in a world of constant change and new crises – no matter what country we live in. It’s a crazy, mixed-up, social media, Tik-Tok world. There is no “normal”. Communicating effectively is more challenging than ever.

These changes carry new risks, new obligations and new opportunities to communicate openly, honestly and strategically. The key components of communications are the challenges we face, the issues families are experiencing, the values that people look for in communications, and the opportunities that arise to communicate more effectively with key influencers, critical audiences – and the public.

Critical Communications Challenges

Misinformation, disinformation, fake news. The opportunities, threats and impacts of artificial intelligence and digital communications.

Social media is the primary facilitator of these challenges, with limited ability to control the message.

What are YOUR communications challenges? We can help you identify them and turn them into opportunities.

The Public Context: Critical Public Issues

All communications take place against the background of fundamental public issues.

• “Affordability” – housing, groceries, services.
• “Inflation” – goods and services are more expensive, governments’ spending is out of control.
• “Climate change” – ALL levels of government are addressing this as a critical issue.
• “DEI” (Diversity, Equity, Inclusion) – a new societal framework in home, work and play
• “Sustainability” – it’s a circular economy out there, and communications needs to be more holistic, recognizing that there are more inter-related issues and solutions than ever

What are YOUR issues? We can help define them and work with them in your communications.

Key Communications Values for Outreach & Relationship-Building

The baseline of all communications begins and ends with trust.

There are other values are basic to relationship-building with people and organizations:

• Respect
• Relevance
• Integrity
• Credibility
• Agility
• Authenticity
• Empathy
• Resilience
• Stability

What are YOUR values and strengths? We can help you define them and include them in your communications.

COUNTERPOINT Communications Can Help

With over 30 years experience of dealing with a wide variety of sectors, situations, media, governments and people from all walks of life, COUNTERPOINT’s Vancouver-based communications experts find the application of these two words to all we do has helped our clients succeed with their relationship-building with the public.

• With crises.
• With face-to-face communications – in-person and digital (audio and video).
• With video messaging – in social media / recorded and live-streaming.
• With public outreach – in-person and digital.

Protecting and enhancing our clients’ communications, communications skills, reputation and credibility is part of everything we do. We base this on simplicity, sensitivity, creativity and elegance in all aspects of communications. All of this is predicated on telling the truth and being socially responsible.

Contact COUNTERPOINT Communications today to learn how we can help.