Dealing with Traditional & Social Media

This is a social media world. But it’s still a traditional media world to some extent – there are people who DO watch TV news, listen to radio newscasts and read newspapers, both on and offline.

Check the latest demographics on what age groups go to which media for their news sources – online streaming media, Instagram, Facebook, WeChat – or daily newspapers – digital or paper? There’s a lot of crossover among the various media. It’s also a jungle out there with only limited fact-checking about public information.

We can help your organization:

• use the impactful aspects of social media – personal video clips, livestreaming, live video news conferences and more
• build contacts with key journalist and influencers – by getting your story direct to them and making your key people accessible to media
• defuse social media-generated crises – by dealing personally and directly with reframing inaccurate or misleading news or information with direct and complete information
• build the communications skills for live media – whether it’s live-streaming telephone town hall, or using Zoom to respond to television news interviews

Contact COUNTERPOINT at 778.888.7868 for more information on our traditional and social media services.